hey, i'm jo!
a curious product designer.
cognitive science & media studies @ uc berkeley | product designer @ asana
some other projects :)
1st Place Startup Pitch, ReMotive
UCB's SCET BMoE Bootcamp
During UC Berkeley’s F25 SCET Method of Entrepreneurship Bootcamp, my team was selected among a pool of global participants as the startup pitch competition winner for our company, ReMotive, which develops wearable biotech to transform the stroke rehabilitation journey.
Throughout the week, we attended lectures and received one-on-one mentoring from industry experts to develop our own startup. I worked on the prototypes for the device and app, as well as the final pitch deck.
Though challenging, this was a super cool opportunity to learn more about entrepreneurship and industry!
Designathon Graphics & Marketing Assets
Design @ Berkeley
As a Graphic Designer for Design @ Berkeley, the campus organization that facilitates design events and opportunities, I created designathon graphics and marketing materials, including social media posts with custom 3D modeled assets. I also photographed major events (those are my pics)!
The Spring 2025 Designathon, sponsored by Amazon Music, was our biggest one yet, involving 600+ participants from across the state.
Healthcare Marketing Campaign Pitches
UCSF Health
After months of market and user research, data analysis, and ideation, we presented our findings and strategy recommendations to the UCSF Health Marketing Leads. I personally developed our final campaign proposal, as well as designed the pitch deck, including unique data visualizations.
Thank you to UCSF Health for giving us their trust and creative freedom! This was a fun introduction to marketing, and I'm grateful to have had a supportive team!